Online Reputation Management Services
It is the act of crafting strategies that shape or impact the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its items and administrations.
By utilizing ORM, an organization may attempt to mitigate the impact of negative content about the brand to be visible for the users in Google’s search engine results pages (SERP), create proactive marketing strategies for online consumption or broaden its domain holdings to ramp up online visibility.
The initial phase in reputation management is observing references to the person or business, primarily through social media monitoring and carefully crafted search queries. Social media analytics and similar processes on search results help to convey a snapshot of current public opinion of the person or business in question and after that, a campaign can be designed to address any problematic issues that have been revealed. Public relations (PR) campaigns might be led to escalate the visibility of positive opinions or to decrease the visibility of negative opinions. One common practice is the creation of positive content pieces about a business to counter negative organic content.
Part of the reputation management battle can also be fought by being proactive. Being reactive does not always work when it comes online reviews. Encouraging feedback has always been a best practice and the more positive reviews that can be accumulated, the better brand’s reputation will be.